Ever since video production has taken a center stage in all the marketing activities, there are no signs of stopping. Currently, it’s the ideal choice for marketers to distribute content across various channels and enhance engagement.

Below are some of the statistics which gives us a fair idea of the importance of videos in 2019 and the percentage of increase in its adoption by the consumers as well as the organizations.

•    87% of people would like to see more from brands in 2019. (Wyzowl)
•    83% of marketers say video gives them a good ROI (up from 78% in 2018) (Wyzowl)
•    72% of people would rather use video to learn about a product or service. (Hubspot)
•    Video is shared 1,200% more than both links and text combined (Forbes)

Reasons behind video marketing are gaining traction

Video is Going Live: Live streaming has become extremely popular on Facebook, Instagram, and other social media channels. Research indicates live streaming stimulates the engagement of the audience and drive the users to stay for a longer period of time as compared to the pre-recorded videos.

Video is Going 1:1: The ease of recording videos on smartphones has made the marketers realize the value of lead nurturing and customer communications by sending personalized video messages instead of calling or sending an email. The idea of using a 1:1 video approach could be used in following-up to an inquiry, delivering support, offering content.

Video is Getting Search-Friendly: Search engines love videos because the content of the videos is of high-quality, therefore using videos in several social media channels as well on the website pages can work wonders for your SEO as long as the videos themselves are optimized properly as well. By incorporating the right keywords, a solid meta description, and also a powerful title, one can enhance his brand image in the digital world.

Video is Turning 360: To keep your relevance in business, you need to keep up with the marketing trends. The recent advent of the 360-degree video is powerful because it combines two routes into engagement and immersion. The 360 is highly effective because the viewers can see and take direct control of the point of view.

Bespoke and professionally produced videos are an excellent way to highlight the brand’s identity to a greater audience. There are so many production companies in Dubai who are making exceptional videos. From corporate videos to social media videos, these production companies are providing video solutions for companies looking for nurturing brand loyalty and increasing sales.

Zia Creative Network brings creative ideas to life by telling the story of brands through unparalleled video production services. From corporate videos, commercials and documentaries to simple social media and promotional videos, we guarantee exceptional work quality for client satisfaction.