• 22/03/2022
  • zia creative network
  • zia creative network

Importance Of Advertising

Why every business needs Advertising

The cutting-edge competition in today’s business scenario has made imperative for brands to showcase their products and services through innovative advertising ideas.

When you start a company or introduce a product the most important thing you need to bear in mind is that promotion and advertising is key to the success of your business. Whether it’s an online or offline business, the best possible way to reach out to your customers is to hire a brilliant advertising agency which can help you in keeping your brand stand out.

70 percent of users would rather learn about products through content than traditional advertisements. (Content Marketing Institute)

Native advertising increases purchase intent by 18 percent. (Forbes)

93 percent of marketers use Facebook advertising regularly. (Sprout Social)

Spending for marketing/advertising automation is expected to reach $25.1 billion annually by 2023. (MarTech Today)

Global ad spend reached an estimated $579 billion at the end of 2018. (Recode, 2018)

There are different types of advertising, channelized through diverse means. Eventually, the aim of advertising is to sell the product and create massive brand awareness. Therefore, the small and big brands spend a lot on advertising to promote their products and services.

Benefits to the customers

Convenience: Targeted informative advertisements makes it easier for customers to decide which product to buy which suits their requirements and fit their pocket.

Awareness: Advertising educates customers about multiple products and services available in the market. This information helps customers compare and choose the best product.

Better Quality: It is necessary to provide good quality products in order to win the confidence of customers. Hence, goods which are advertised are usually of good quality.

Benefits to the business

Awareness: Advertising increases brand awareness among the target audience. Repeated advertising and better quality of products enhance the image and goodwill of the company.

Generate Leads: For businesses, advertising helps in filling the sales funnel and getting more leads for your sales team to follow up on.

Product Differentiation: Advertising can make your product outshine from those of competitors’ and communicate its features and advantages to the target audience.

Zia Creative Network is an independent, creatively advertising agency in Dubai driven by a passion to become a leading advertising agency in UAE. At Zia, we provide fully integrated multidisciplinary advertising services to construct unique brand identities for our clients.


  • Written byzia creative network
  • photo byzia creative network
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