Chevrolet Arabia teamed up with One11, the creative agency which hired Zia Creative Network to produce an interactive commercial that served as the centrepiece of the launch of Tahoe 2022. The concept was the brainchild of Nizar Malaeb, co-founder and CEO of One11 which was exceptionally executed by the production team led by Waseem Yakdi, executive producer of the commercial and CEO of ZIA creative network.

The gaming-style commercial was shot at XQuarry Off-Road & Adventure Park within the Mleiha desert. The vehicle roars to life in this commercial titled “Control the action with Tahoe.”

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