Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels.

“With car shoppers turning into their mobile to get real-time advice and conduct research, there is an imperative need for a highly dynamic social strategy. Our aim is to leverage our vast experience in social media to identify the target audience of Al Tayer Motors and improve their sales funnel. This win could not have been possible without our team’s multi-faceted expertise across platforms and disciplines. We look forward to enhancing Al Tayer Motors digital reach and come up with creative approaches to further strengthen our partnership in the region,” said Waseem Yakdi, CEO at Zia Creative Network.